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Course Code: 
ETT 215
Course Period: 
Spring
Course Type: 
Area Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 
Providing the conceptual basis and the fundamentals of marketing and sale practices and techniques in digital environments.
Course Content: 

Including but not limited to marketing anpractices in digital environments, marketing research techniques, social media use and brand management, customer relationship management basics and applied studies. And also includes techniques to increase e-sales.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods: 
A: Testing, B:Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

Grasping the structure of marketing in digital environments.

 

2

1,2,3

A

Compare the differences between e-marketing and internet technologies.

 

4

1,2,3

A,C

Relate both traditional and e-marketing methods.

 

2,4

1,3,12

A,C

Evaluate the differences between e-marketing and social media.

 

2

1,3,12

C

Conducting the necessary market research methods in digital environments.

 

1,7

1,2,3

A,C

Using actual and relevant tools that meets the e-marketing needs of the organization

 

3,4,5

1,12

C

Having knowledge of usage of social media for e-sale.

 

5,6,7

1,2,3

A,C

Determine the problems related to internet marketing processes of the organization

 

2,9,10

1,2,12

C
 

Course Flow

Week

Topics

Study Materials

1

INTRODUCTION, E-MARKETING GENERAL CONCEPTS

 

2

STRATEGIES OF E-MARKETING, PERFORMANCE METRICS

 

3

E-MARKETING PLAN

 

4

E-MARKETING OPPORTUNITY ANAYLSIS & MARKET RESEARCH

 

5

ETHICS & LEGAL ISSUES

 

6

ONLINE CUSTOMER BEHAVIOR

 

7

MIDTERM EXAM

 

8

SEGMENTATION & TARGET MARKET STRATEGIES

 

9

PRODUCT & PRICING ANALYSIS

 

10

DIFFERENTIATION & POSITIONING STRATEGIES

 

11

CUSTOMER TARGETING FOR PRIVATE SHOPPING  

 

12

HOW TO USE SOCIAL MEDIA FOR INCREASING E- SALES

 

13

IMPORTANCE OF THE CONTENT FOR SALES     

 

14

E-MARKETING IN TURKEY

 

15

FINAL EXAM

 
 

 

None
  • Türkçe

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