E-Business

Course Code:

ACM 366

Course Period:

Spring

Course Type:

Area Elective

P:

3

Lab:

0

Credits:

3

ECTS:

6

Course Language:

İngilizce

Course Objectives:

Covers the principles, process, purpose, and strategies for an e-business. Provides a broad introduction to e-business technologies,

Course Content:

E-business plan, strategy development, electronic payment systems, marketing and consumer behavior in internet are the main topics.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study

Course Evaluation Methods:

A: Testing, B:Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
Apply the knowledge of different e-business and e-commerce concepts	2	1,2,3	A
Comparing the business models in e-commerce	2	1,12	A,C
Have an understanding of main technologies behind electronic systems and how they interact	1,3,4	1,2,3	A,C
Connecting the e-commerce activity with electronic payment systems	1,7	1,2,3	A,C
Appreciate the ethical and human side of e-business	10	1,2,3	A
Applying tools to integrate supply chain management and e-business	2,4	1,3	A,C
Analyzing the methods and practices used in e-commerce security	1,9	1,2,3	A
Understing of new and emerging e-business Technologies.	5,6,8	1,3,12	A,C

COURSE CONTENT
Week	Topics	Study Materials
1	INTRODUCTION, HISTORY OF E-COMMERCE
2	STRATEGIES AND BUSINESS MODELS FOR E-COMMERCE
3	E-BUSİNESS RETAİL AND SERVICES SECTOR
4	E-BUSINESS MARKETING CONCEPTS
5	CONSUMER BEHAVIOR IN E-BUSINESS
6	E-BUSINESS MARKET RESEARCH
7	MIDTERM EXAM
8	E-BUSİNESS ETHİCAL AND SOCİAL SIDE
9	E-BUSINESS PAYMENT SYSTEMS
10	E-BUSINESS SECURITY
11	MOBILE COMMERCE
12	B2B E-BUSINESS
13	SOCIAL MEDIA & E-BUSINESS
14	E-BUSINESS ACTIVITY IN TURKEY
15	Final

Textbook	E-COMMERCE: BUSINESS, TECHNOLOGY, SOCIETY, (2009), K. C. Laudon, C. G. Traver, 5th ed., Pearson
Additional Resources	http://www.businessinsider.com/sai, http://www.ecommercetimes.com/

Assignments

Class projects (start-up business) from previous semesters

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	50
Quizzes	-	0
Class Project	1	50
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		60
Total		100

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	15	3	45
Hours for off-the-classroom study (Pre-study, practice)	15	3	45
Mid-terms	1	2	2
Study for midterm exam	1	8	8
Class Project	1	30	30
Final examination (study)	1	15	15
Total Work Load			145
Total Work Load / 25 (h)			5.8
ECTS Credit of the Course			6

None